Monday, 26 September 2011

2011 Santa Shoebox Project launches in September

September marks the launch of this year’s heart-warming Santa Shoebox Project, which has been collecting Christmas gifts for thousands of underprivileged children throughout the country since 2006. The target for 2011 is 70 000 Santa Shoeboxes, (more than double that of 2010), which will be dispatched to more than 600 children’s homes, orphanages and other child care institutions across the country, in time to place a happy smile on many a child’s face this festive season. 

With ‘teach your child the joy of giving’ as the essence of the project, donors are encouraged to involve their own children in the process of personally selecting the name of a specific child, and putting together his or her individualized, age appropriate Santa Shoebox gift according to the guidelines provided. These include some practical necessities, such as toothpaste and toothbrush, face cloth and soap, as well as sweets, educational supplies, a toy and an item of clothing. 

Registration is now open – enter into the spirit of Christmas early this year and register on-line at The gift-wrapped Santa Shoeboxes need to be dropped off at central distribution points across the country between 20 October and 4 November (details and directions provided on the website).